Privacy Policy
Last updated: October 19, 2026
This is where we explain, as plainly as we can, what information Hey Good Game, Inc. (“we,” “us,” or “our”) collects when you use our games, sites, and apps, what we do with it, and the choices you’ve got. We’re a Delaware company at 1151 Walker Rd #310, Dover, DE 19904.
Quick scope note: this covers the Services we run ourselves — hey.gg, the game sites we operate and link to from it, our account site at play.hey.gg, and our mobile apps, including Mini Crossword for iOS and Android. Some of our games are licensed to other companies and live on their websites under their brand. When you play one of ours over there, their privacy policy is the one that applies, not this one.
1. What We Collect
Account info. You can play tons of our games without an account. If you want one, there are three ways in: sign up directly with an email address, use Google sign-in (including One Tap), or use Sign in with Apple. With email address, we collect your email address, a password, and a display name (if you set one). With Google, we get what your Google account lets us share — usually your name, email, profile picture, and a Google account ID. With Apple, we get an Apple account ID, plus your name and email if you choose to share them (Apple lets you hide your real address behind a private relay email). Every account also gets a username. Whichever way you sign in, that’s the whole list — no Facebook, Instagram, X, or LinkedIn logins, and no other social networks in the mix.
Gameplay info. As you play, we keep track of the good stuff — scores, solve times, hints used, streaks, completion stats, progress. With an account, that’s tied to you. Without one, many of our games still save your results on our servers under a random ID (kept in a cookie on the web, or inside the app on your phone), which is how your streaks survive between visits. That ID isn’t tied to your name or email. If you sign in later, we move those results into your account.
Feedback and support messages. When you send us feedback or ask for help — through a game’s feedback form, the Send Feedback screen in our apps, or email — we get what you write, plus any name, email address, or screenshots you include. Feedback forms also send the page or screen you were on and technical details (your device, browser or app version, IP address, and diagnostic details about the game) so we can figure out what went wrong.
Puzzles and profiles you create. Some of our games let you make and share your own puzzles and set up a creator profile with a bio and links. Those are public by design, so don’t put anything there you want kept private.
Stuff collected automatically. When you use the Services, we and our providers automatically pick up technical and usage data — IP address, device and browser type, operating system and app version, pages or screens you saw, time spent — using cookies and similar tech on the web and software development kits (SDKs) in our apps. If something crashes or throws an error, we also get a crash report. Section 3 has the details.
We don’t collect sensitive categories of personal information, and we won’t ask you for them.
2. How We Use It
We use what we collect to:
Run and improve the games and your experience.
Set up and manage your account, and save your stats across sessions and devices.
Show and measure the ads that keep our websites free (Section 4).
Understand how people use the Services.
Find and fix crashes and bugs.
Answer your feedback and support requests.
Talk to you about your account, updates, or — if you opted in — our newsletter.
Keep the Services safe, head off fraud, cheating, and abuse, and meet our legal obligations.
For folks in the EEA/UK: where GDPR applies, we rely on performing our contract with you (running your account), your consent (ad cookies and marketing email), and our legitimate interests (keeping things secure, fixing bugs, answering you, and improving the Services).
3. Cookies, SDKs, and Similar Tech
On our websites, we and our partners use cookies and similar tools for a few things:
Essential — logging you in, remembering settings, keeping things secure.
Functional — remembering your preferences and game state.
Analytics — understanding usage (we use Google Analytics / GA4).
Advertising — showing and measuring ads (Section 4).
You can manage cookies in your browser and through the consent controls below. Blocking some may make parts of the Services work less smoothly.
In our apps, SDKs (code from our providers that’s built into the app) do these jobs instead of cookies. Section 5 covers what they collect.
Crash and error reports. On our websites and in our apps, we use Sentry to catch crashes and errors. A report says what went wrong and includes your device, browser or operating system, app version, and the steps leading up to the problem. When an error happens, Sentry may also include a short replay of the screen leading up to it, with all text masked and all images blocked, so it shows the layout and taps, not what you read or typed. We strip sign-in tokens out of these reports.
4. Ads and Your Choices
Free games on the web run on ads. All advertising on our websites is handled through our ad partner, Longitude, and the demand partners in its network. They may use cookies and identifiers to show and measure ads, including personalized ones, under their own privacy policies.
We also advertise our own games on Reddit, and some of our game sites use the Reddit pixel to measure those campaigns (for example, whether someone who tapped one of our ads went on to play). The pixel follows your “Do Not Sell or Share” choice below.
Our apps don’t show ads at all (Section 5).
Your consent. We use a consent management platform (CMP), provided through Longitude, to handle ad and cookie consent where it’s required. If you’re somewhere that needs opt-in consent (like the EEA or UK), you’ll see a prompt, and you can review or change your choices anytime through those controls.
US state choices (including California). Depending on your state, you may have the right to opt out of the “sale” or “sharing” of your information for cross-context behavioral advertising. You can do that through the “Do Not Sell or Share My Personal Information” control on the Services, and we honor recognized opt-out signals like Global Privacy Control (GPC) where required.
5. Our Mobile Apps
Our apps (currently Mini Crossword for iOS and Android) work like our websites, with a few differences:
Account and stats — you can sign in with email, Google, or Apple (Sign in with Apple is offered on iOS), or play as a guest. Your results go to our servers as described in Section 1.
Analytics — we use Google Analytics for Firebase to see how the app gets used: which screens are opened, in-game events like starting or finishing a puzzle, how you found the app (such as which store link led to the install), your device model, operating system, and app version, an app-instance ID that Firebase creates, and your approximate location (country or region) worked out from your IP address. We don’t connect this to your name, email, or account.
Crash reports — Sentry, as described in Section 3. In the apps, crash reports aren’t tied to your account.
Feedback — the Send Feedback screen works like the feedback forms in Section 1.
No ads, no tracking — the apps don’t show ads, don’t collect your device’s advertising identifier, and don’t track you across other companies’ apps or websites. Haptics and the share sheet run on your phone and send us nothing.
Permissions — the apps don’t ask for access to your location, contacts, photos, camera, or microphone.
6. Who We Share It With
We only share information like this:
Service providers — companies that help us run the Services: Google (analytics, including Google Analytics and Firebase, and Google sign-in), Apple (Sign in with Apple), Sentry (crash and error reports), Beehiiv (our newsletter), the services that deliver our email, AI providers that help us sort feedback and support requests and review the puzzles people create and share, and hosting, storage, and infrastructure providers. They can only use it to do their job for us, and we expect them to protect it at least as carefully as we do.
Advertising partners — on our websites only: Longitude and the demand partners in its network, and Reddit, which may receive identifiers and usage data to show and measure ads under their own privacy policies (Section 4). Our apps don’t share data with advertisers.
Legal and safety — when the law requires it, or to protect Hey Good Game, our players, or the public.
Business transfers — if we’re part of a merger, acquisition, or sale, in which case we’ll require the new owner to honor this policy or tell you if something material changes.
We don’t sell your personal information for money. Some ad activity on our websites may count as a “sale” or “share” under certain US laws — Section 4 covers how to opt out.
7. Your Rights
Depending on where you live, you may be able to:
See the personal info we hold about you.
Fix or update it.
Delete it.
Take it somewhere else (portability).
Object to or limit some uses, and withdraw consent anytime (e.g., through the CMP).
Opt out of the sale/sharing of your info and of targeted ads (Section 4).
We won’t treat you worse for asking. To do any of this, use your account settings or email privacy@hey.gg. We may need to confirm it’s really you first, and we’ll respond within whatever time the law gives us. EEA/UK folks can also complain to their local data protection authority.
Deleting your account. Anyone can delete their account, wherever they live. In our apps, go to Me → Delete account. On the web, go to play.hey.gg/delete-account, sign in, and confirm. Or email privacy@hey.gg and we’ll do it for you. Section 8 explains what gets deleted. If you used Sign in with Apple, you can also stop using it with us from your Apple Account settings.
8. How Long We Keep It
We hold your personal info for as long as your account is active or as long as we need it to run the Services.
When you delete your account, we remove the details that identify you right away: your name, email, username, the Google or Apple account ID you signed in with, your profile picture, and the IP addresses linked to your account. We also sign you out everywhere and unsubscribe you from our newsletter. We keep your gameplay data (such as puzzle stats and scores) attached to that now-anonymous record, because on its own it doesn’t point back to you and it helps us understand how our games are played. Copies in our backups age out on their regular schedule.
A few things stay unless you ask us to remove them: feedback and support conversations (so we can keep track of problems), and puzzles and creator profiles you’ve shared publicly. Email privacy@hey.gg and we’ll delete them. Crash reports and app analytics are kept by Sentry and Google for a limited time, then deleted. We may retain limited information longer where the law requires it, or to resolve disputes and enforce our agreements.
9. Kids
The Services are built for a general audience and aren’t directed at children under 13. We don’t knowingly collect personal info from anyone under 13 — if you think a child has shared some with us, email privacy@hey.gg and we’ll delete it. Some regions set a higher age of consent; where that applies, users need to meet it or have a parent’s okay.
10. Security
We use reasonable safeguards — administrative, technical, and physical — to protect your info, and we store account passwords using one-way hashing rather than in readable form. That said, no system on the internet is completely secure, so we can’t promise the impossible — which is also why a strong, unique password (and keeping it to yourself) matters.
11. Where Your Data Goes
We’re based in the US, so the info we collect is processed here and wherever our providers operate. If you’re using the Services from outside the US, your info will come here to be processed, and where required we use proper safeguards (like Standard Contractual Clauses) for those transfers.
12. Changes
We’ll update this policy from time to time. For meaningful changes, we’ll move the “Last updated” date and give notice where it makes sense — a posting on the Services, or an email if you’ve got an account.
13. Get in Touch
Questions or requests about your privacy? Email privacy@hey.gg, or write to us at Hey Good Game, Inc., 1151 Walker Rd #310, Dover, DE 19904.
